La Belle Palm Beach – Launching a Premium Beachfront Development to Market
Marquee a leading Queensland-based real estate developer, recently launched La Belle Palm Beach, a premium beachfront apartment project located on the southern Gold Coast, in Q2 2024.
Marquee engaged Media Hunt to spearhead a targeted public relations campaign, aimed at generating high-profile media coverage, creating awareness for the project, and driving interest from potential buyers. Media Hunt’s remit included leveraging the developer’s reputation, highlighting the unique appeal of the location, and showcasing the luxury living options available at La Belle Palm Beach.
Located in the Gold Coast’s most sought-after locale, La Belle Palm Beach features 74 luxury apartments and five exclusive double-storey beach homes, offering expansive ocean views and resort-style amenities. Positioned on one of the Gold Coast’s largest remaining absolute beachfront sites, La Belle Palm Beach quickly became one of the most highly anticipated projects in the region.
Media Hunt was tasked with elevating the profile of La Belle Palm Beach as a world-class development on one of the most coveted beachfront sites on the Gold Coast. The goal was to generate widespread awareness among affluent buyers and key stakeholders in the property and lifestyle sectors, whilst also reinforcing Marquee’s position as a leader in luxury developments. Another key objective was to support the project’s sales efforts by keeping the development top-of-mind for potential purchasers and reinforcing its status as a must-have property on the Gold Coast.
From the outset, Media Hunt implemented a comprehensive public relations strategy designed to create sustained visibility and engagement across multiple media channels. The campaign began with a series of carefully crafted press releases to announce the official launch of La Belle Palm Beach and highlight the unique selling points of the project.
Recognising the importance of an integrated approach, the team focused on securing coverage in leading national newspapers, regional broadcast media, and high-end property and lifestyle publications. This multi-channel strategy was designed to reach a broad audience, including local residents, interstate buyers, and potential investors. At the same time, the PR team worked closely with Marquee to provide regular updates on the development’s progress and sales milestones, ensuring continued media engagement throughout the campaign.
Media Hunt’s efforts resulted in significant media exposure for La Belle Palm Beach, securing coverage in high-profile national and regional publications. The development was prominently featured in The Weekend Australian (Mansion Supplement), Australian Financial Review, and 7 & 9 Gold Coast News. In addition, the team was able to place the project in key online property and lifestyle platforms, such as Urban.com.au and Ocean Road Magazine.
This extensive media coverage helped elevate La Belle Palm Beach into the public consciousness, positioning it as one of the most exclusive and desirable residential developments on the southern Gold Coast.
