The Launch of Lune by Alroe

 

Media Hunt was recently enlisted by boutique Gold Coast developer Alroe to execute a high-impact PR campaign for the launch of Lune, a $31 million luxury development.

The campaign focused on securing extensive media coverage across broadcast, print, and online platforms, leveraging Media Hunt’s strategic media relationships to generate maximum visibility and attract high-net-worth buyers to this exclusive project

Alroe needed a strategic PR approach to position Lune as a rare luxury offering in the competitive Gold Coast property market. The goal was to ensure the development stood out and generated interest from both local and interstate buyers, all while emphasising its unique design and premium location.

Objectives:

  1. Secure extensive media coverage across local, national, and property-focused platforms.

  2. Attract high-net-worth buyers and generate qualified interest.

  3. Establish Lune as a benchmark for luxury living at Main Beach.

Media Hunt executed a comprehensive, multi-channel PR strategy to secure top-tier placements across broadcast, print, and online outlets. Key tactics included:

  • Securing coverage on 9 Gold Coast News and 7 Gold Coast News, ensuring strong local visibility.

  • Securing feature articles in prestigious publications like The Mansion Australia in The Weekend Australian, Courier Mail’s Developing Queensland supplement, and Gold Coast Bulletin Real Estate Guide.

  • Targeting top property and lifestyle platforms like RealEstate.com.au, along with other online publications within the NewsCorp network, to reach a national audience.

Media Hunt worked closely with Alroe to craft and deliver messaging that emphasised Lune’s exclusivity and exceptional design. This included facilitating interviews with Alroe’s founder, Tye Alroe, to provide insight into the project’s vision and its appeal to discerning buyers. Media Hunt leveraged its strong media relationships to ensure consistent, high-impact placements.

The campaign generated outstanding media coverage, positioning Lune as one of the Gold Coast’s most prestigious developments:

  • Broadcast Coverage: Prominent exposure on 9 Gold Coast News and 7 Gold Coast News provided valuable local awareness.

  • Print and Online Placements: Key features in The Mansion Australia, Courier Mail’s Developing Queensland, Gold Coast Bulletin, and high-traffic property websites helped elevate Lune’s profile.

  • Buyer Interest: The extensive media coverage generated strong interest from both local and interstate buyers, reinforcing Lune’s position as an exclusive and highly sought-after property.

Media Hunt’s tailored PR campaign played a pivotal role in ensuring the successful launch of Lune. By securing top-tier media placements across broadcast, print, and online channels, Media Hunt enhanced visibility and positioned Lune as a premier luxury offering.

As part of an ongoing partnership, Media Hunt continues to represent Alroe, ensuring sustained media coverage and ongoing visibility for Lune as it moves toward completion and beyond.

 
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