$88m Mermaid Beach tower, Naia, eyes owner occupiers

ONE of the first residential towers set to rise in one of the Gold Coast’s most exclusive suburbs, Mermaid Beach, will target owner-occupiers seeking luxurious yet affordable seaside apartment living in the laidback area.The spectacular $88 million Naia is set to rise in the heart of a small residential enclave bordering Broadbeach and Mermaid Beach.Located only 400 metres from the beachfront and just a stroll to Pacific Fair Shopping Centre, light rail and The Star Gold Coast entertainment complex, Naia will be pitched at the city’s burgeoning cohort of end-user apartment buyers.Eastview (Australia), which has a decade-long history of project delivery on the Gold Coast, will launch the 24-level project to the market on December 16.Naia’s oversized one, two and three-bedroom apartments will feature sophisticated interiors, ocean views and expansive outdoor entertainment areas including a spectacular communal rooftop precinct with sweeping ocean and city views.Designed by prominent Coast architects TVS, Naia’s 97 apartments will be wrapped in a stunning seaside-inspired design and will feature an exclusive rooftop residents’ lounge with a swimming pool.The apartments will be priced from $380,000.Marketing agent Steven Chen, of The Agency, which has been appointed to market the project, said Naia was a rare offering for the Mermaid Beach area.“Contemporary apartment product is scarce in Mermaid Beach, and as one of the first high-rise towers in the area, Naia will deliver a luxurious seaside lifestyle at a very reasonable price point,” Mr Chen said.“Naia launches to the market at a time when owner occupier buyers are dominating the city’s apartment sales.“They are looking for spacious and centrally located product to downsize into, and Naia offers them that rare opportunity at Mermaid Beach which will be very difficult to replicate in the future because of the planning scheme. There are just very few opportunities for high rise development in this suburb.”Naia is the latest in a string of landmark apartment towers for Eastview, which has completed $1 billion in work on the Gold Coast including The Wave, Vogue and Verve at Broadbeach, Sanbano Coolangatta, and the Ivory and Element buildings at Burleigh Heads.The company currently is progressing the absolute beachfront tower Northcliffe Residences in Surfers Paradise, where almost 70 per cent of the 75 apartments have sold.Eastview Managing Director Graham Goldman said Naia would set a benchmark for high-rise apartment living in Mermaid Beach.“Naia will blend sophisticated design and thoughtful interiors with an extraordinarily central location close to the beach, major shopping, entertainment, dining and public transport,” Mr Goldman said.“It will epitomise everything people are looking for in a modern beachside apartment lifestyle.”Naia will take shape on a site at the corner of Alexandra and Mermaid avenues.And in a nod to Naia’s local flavour, the project’s sales display eventually will become a community space that will host local artists and students’ artwork from local schools.Naia’s display suite is open daily, from 10am to 5pm, at 28 Alexandra Avenue, Mermaid Beach.