Naia's luxury apartments hit $15m in sales

Buyers with an appetite for a rare slice of luxury apartment living at trendy Mermaid Beach have pushed sales at the seaside-inspired Naia development to $15 million since hitting the market.Released in early January, the $88 million project will span 24 levels and be one of the first residential towers to rise in the exclusive beachfront suburb, and home of the Gold Coast’s millionaires’ row Hedges Avenue.Naia’s strong market debut has triggered its construction timeline, with the project about to go to tender ahead of building work kicking off early in the third quarter of 2018.Marketing agent Steven Chen, executive director of The Agency, said Naia was a rare offering for the Mermaid Beach area due to the quality and value of the apartments.“Buyers have identified this as a unique opportunity to secure luxurious yet affordably priced apartments in the Gold Coast’s latest in-demand lifestyle suburb,” Mr Chen said.“There are very few opportunities for high-rise development in this suburb because of the planning scheme.”Located in the heart of a small residential enclave bordering Mermaid Beach and Broadbeach, Naia blends the laidback atmosphere of a beachside village with easy access to city conveniences like major retail, entertainment and public transport.Mr Chen said Naia’s spacious and thoughtfully appointed apartments were tailored towards the Gold Coast’s burgeoning end-user apartment market.“These buyers are seeking centrally located apartments that they can downsize fairly seamlessly into,” he said.“Naia’s oversized contemporary residences offering spectacular ocean views and expansive outdoor areas are meeting their criteria, with a reasonable price point to boot.”Designed by prominent Coast architects TVS, Naia’s 97 apartments will be wrapped in a stunning seaside-inspired design and will feature an exclusive rooftop residents’ lounge with a swimming pool.Naia offers one, two and three-bedroom apartments that are priced from $362,000, well below Mermaid Beach’s median price of $425,000 for the December 2017 quarter, according to CoreLogic research.The two-bedroom apartments are priced from $567,000 and three-bedroom apartments are selling from $1.434 million. Car parks accompany all apartments.Naia will rise at the corner of Alexandra and Mermaid avenues just 400 metres from the beachfront and a stroll to Pacific Fair Shopping Centre, light rail and The Star Gold Coast entertainment complex.Eastview (Australia), which has a decade-long history of project delivery on the Gold Coast, is overseeing the development of Naia.The project is the latest in a string of landmark apartment towers for Eastview, which has completed $1 billion in work on the Gold Coast including The Wave, Vogue and Verve at Broadbeach, Sanbano Coolangatta, and the Ivory and Element buildings at Burleigh Heads.The company currently is progressing the absolute beachfront tower Northcliffe Residences in Surfers Paradise, where almost 70 per cent of the 75 apartments have sold.Naia was officially launched to the market by Councillor Paul Taylor and developer Mr Wei at a VIP event on February 22. The event drew more than 80 guests with local agents also expressing great interest in the project.The display suite is open daily, from 10am to 5pm, at 28 Alexandra Avenue, Mermaid Beach.For more details, visit www.naiamermaidbeach.com.au.