$800 million Paradiso Place coming to life in the southern hemisphere’s largest sales gallery

One of the largest residential developments ever undertaken on the Gold Coast, SPG Land’s $800 million Paradiso Place, is about to get the city’s largest and most spectacular sales gallery as the project takes a giant leap towards becoming reality.

SPG Land is progressing plans for the transformational development, which will occupy an entire city block bounded by Ferny Avenue, Surfers Paradise Boulevard, Pandanus Avenue and Ocean Avenue in Surfers Paradise.

The project is set to create an urban oasis on the 1.15ha site that will be a beacon for local, interstate, and international visitors.

Hutchison Builders has begun work on the $4 million Paradiso Place sales gallery which will span 750sqm, making it the largest sales gallery of any new development in the southern hemisphere.

The sales gallery, which will be fully landscaped and include a dedicated car park, will occupy more than 2000sqm of the site fronting Ferny Avenue.

A key highlight of the sales gallery are two fully constructed apartments, three-bedroom and two-bedroom, that will give buyers a realistic feel of the premium residential offering at Paradiso Place.

The gallery will feature a 2.5-metre-high scale model of the proposed three-tower development. Visitors will have access to a 60 sqm immersion room and a range of interactive touchscreens and portable devices for a real-life representation of the development which promises to bring a premium neighbourhood village vibe to this long dormant area of Surfers Paradise.

The sales gallery will feature a fly-through of the new ground-level retail and dining plaza, with changing view lines that will offer a true understanding of the project’s scale.

The Paradiso Place sales gallery will be presented with a main foyer, designed to mimic the finish, design and styling of the entry foyer located in Tower 1.

In announcing a start to construction of the sales gallery, SPG Land has appointed Alex McMahon as its Australia’s Director of Sales and Marketing to implement the marketing strategy for the development.

Mr McMahon has more than 10 years’ experience as Director of Sales and Marketing with Pradella Property Venture and five years with Niecon Developments.

SPG Land has also appointed TOTAL Property Group, led by Adrian Parsons, as master agency for the project.

Mr Parsons and TOTAL Property Group have been chosen for their long-term success in the Brisbane and Gold Coast property markets over more than 20 years. The group also has a reputation for a high-level customer experience across some of the south-east Queensland region’s premier residential developments.

Mr Simon Wong, CEO of SPG Land said the key appointments aligned with SPG Land’s plans to deliver a world-class development that will create a vibrant new destination for Surfers Paradise.

“We have spared no expense with the sales gallery so that we can bring to life our vision for this prominent site for everyone to appreciate first-hand,” he said.

“That vision is for Paradiso Place to become a must-visit destination on the Gold Coast, and a true lifestyle paradise for residents who will benefit from our unique design and the renaissance that it will bring to Surfers Paradise.

“Every detail has been considered for our sales gallery to replicate what the customer will be buying and experiencing when completed. For customers located interstate, they will be able to experience a virtual tour within the completed apartments.”

Paradiso Place will comprise three residential towers of 37, 39 and 42 storeys, bringing to the market a total of 792 apartments accompanied by 1790sqm of internal space and 1015sqm of external space of retail. The project will also feature 896 car and 18 motor bike underground car parks, 401 bike parks including 50 bike parks on the ground and 351 underground and 31 on-grade parking spaces.

The premium residential towers will each have their own identity with double height lobby space while offering residents unparalleled bespoke amenities. The focal point for residents will be a unique circular infinity lagoon pool on the podium level which will host the signature communal space for the development and will be connected via link bridges to the other towers.

In a first for the Gold Coast, the project will also deliver a world-leading attraction – a suspended glass-bottom pool that will offer residents freestyle swimming with a clear view to street level 26 storeys below.

The sales gallery for Paradiso Place is expected to be opened by December.

Project manager Eastview Australia is anticipating development approval for Paradiso Place to be received in the coming months.

“We’ve responded to all requests for information from the City of Gold Coast and the Queensland State Government and we are looking forward to moving ahead with this iconic new development as soon as possible,” said Eastview’s managing director Graham Goldman.

The first stage of the development will deliver 258 apartments. While pricing for the apartments has yet to be released, Mr McMahon is expecting demand to be strong.

“The combination of stunning design, exceptional finishes and the most substantial amenity offering ever delivered to the Gold Coast will be unparalleled,” he said.

“We understand how sophisticated today’s consumer is and we are sure they will appreciate the value in living in this new seaside neighbourhood. With a severe shortage of supply in the market, we expect all apartments will be snapped up within months of release.”

Apartment buyers will be able to lodge an expression of interest for apartments ahead of the official launch of the development. SPG Land is inviting buyers to register their interest now at www.paradisoplace.com.au.