Fullshare builds Whitsundays profile with $40m transformation

The company behind the $40 million transformation of the Port Douglas Sheraton Mirage is set to embark on a campaign to sell luxury apartments within Airlie Beach’s first 5-star resort.Fullshare Group, one of China’s Top 500 private enterprises, has accumulated a number of assets on Queensland’s eastern seaboard in recent years.Fullshare, which owns the Mirage brand in Australia, assumed control of Sheraton Mirage Port Douglas in 2011 and has also acquired the Airlie Beach project as well as Laguna Quays south of Airlie Beach for a future resort development.The company has only recently introduced its Mirage brand into a luxury apartment project formerly known as Whisper Bay at Airlie Beach and is looking to transform the facility into a fully-fledged resort.Fullshare has also lodged a building application with the Whitsunday Shire Council to incorporate a fine dining restaurant, spa and gymnasium into the development.At the same time, Fullshare has embarked on a major sales campaign to sell down some of the 80 remaining apartments in the Airlie Beach development to be known as Mirage Whitsundays.PRDnationwide Whitsundays principal Christie Leet, who is undertaking the marketing campaign, said Mirage Whitsundays was an opportunity for buyers to secure a luxurious beach lifestyle that offers exceptional value.“These apartments are a truly phenomenal offering and are well below replacement cost,” said Mr Leet, who is selling the first tranche of 10 apartments in the project.“With the introduction of the Mirage brand and the reconfiguration of this project into a resort development we see this being arguably one of the best property investment opportunities on the eastern seaboard of Australia.“There is a limited supply of luxury beachside product in Airlie with only 328 waterfront properties remaining in the area.”The transformation of this asset comes as the Whitsundays region undergoes a dramatic new wave of development activity and infrastructure investment.The Whitsunday Shire Council is also pushing ahead with plans for international charter flights from New Zealand and Shanghai visitors which are set to start early next year.Plans are also underway for a major $59 million redevelopment of the Proserpine Airport which includes a runway extension, infrastructure upgrades and car park expansion.According to a 2015 PRD Nationwide Research Report the Whitsunday region welcomed 684,000 international and overnight visitors in the year ending June 2014, an increase of 3.9 per cent compared to the previous year.The total number of domestic tourists increased from 473,000 to 494,000 over the same period.Mirage Whitsundays general manager Anne-Marie Oxley welcomed the ongoing investment into the region from the likes of Fullshare and Whitehorse which is planning to re-develop Lindeman Island just off the coast of Airlie Beach.“Airlie Beach is experiencing a significant revival with upgrades to the main street, the Whitsunday Coast Airport and now the opening of Mirage Whitsundays,” Ms Oxley said.“The region has long been favoured as a tourism hotspot but its ongoing revitalisation spells opportunity for astute investors.”Mirage Whitsundays is part of the group’s global investment expansion in resort hotel, residential villa and new town development across more than 10 countries around the world.