Gold Coast property market 'bookends' booming

The Gold Coast off the plan property market is continuing its stunning run into January, with the city’s major development companies and agencies reporting robust sales activities across a broad spectrum of the market from land estates to luxury residential apartments.

The city’s “bookends” – the northern suburbs of Hope Island and the southern beaches to Rainbow Bay and Kirra – are most active with strong local buyer activity being supplemented by increased interstate buying.

Aniko Group, developer of the $140 million 1 Grant Avenue at Hope Island, has reported 70 per cent of sales into the end of December while the recently launched Serenity Green townhouse collection within the nearby $650 million Serenity 4212 at Helensvale are also 30 per cent sold after being on the market for five months.

GH Properties is reporting 70 per cent sales in its luxury land offering known as The Gallery within the Hope Island Resort as the Hope Island precinct continues to become one of the Gold Coast’s most active selling precincts.

“The high demand we’ve seen just from interstate buyers is motivating local buyers to secure their property choice, which is becoming a driving force in the Gold Coast property market,” said Tony Hymus, sales and marketing consultant for The Gallery. 

George Mastrocostas, director of Aniko Group, has said the project has secured more than $40 million in sales as buyers flock to the northern Gold Coast hotspot following the strength of the owner-occupier market. 

“To have achieved such exceptional sales during a year that was filled with a lot of uncertainty is a testament to the quality offering we have bought to market,” said Mr Mastrocostas. 

Tony Ashwin of Ashwin Property, which is marketing the Serenity 4212 project in Helensvale, has said the continued demand for waterfront homes and land has been witnessed within Serenity Green. 

“The Serenity Green sales have been absolutely tremendous, buyers are seeking larger homes in a location that is both private and luxurious,” said Mr Ashwin.  

Australia’s leading master-planned community Sanctuary Cove is also preparing to launch its $50 million Harbour One Residences on the marina and has been experiencing very strong interest from downsizers, according to John Hughes, sales and development director for Mulpha Sanctuary Cove.

Labrador’s $45 million Summit on Broadwater is also attracting strong inquiries, with 300 new enquiries in the fourth quarter of 2020, as local buyers look to value and central location overlooking the famed Broadwater.

Burleigh Heads continues to be one of the key buying focal points with a number of major projects recently launched including the twin tower Mondrian project and Spyre Group’s $77 million Natura which is nearing complete sell-out.

Arguably the most active southern precincts are Palm Beach to Kirra and Coolangatta.

Marketing has begun strongly on the recently completed 15 Jefferson Lane following its construction completion – which is being touted as one of the most luxurious residential apartments ever built on the southern Gold Coast.

“This is one of the Gold Coast’s most luxurious projects and the attention to detail is unparalleled,” said Deborah Provost, of DP Project Marketing, which are behind the sales and marketing of the Palm Beach project. 

KTQ Group has also launched its $200 million Miles Residences as part of the re-development of the iconic Kirra Beach Hotel and has had more than 1000 inquiries for the marketing team to sift through following its spectacular December 27 launch to the market.

“The interest has been phenomenal and reflective of the standout apartment designs as well as the Kirra location and the strong national and international interest in the market,” said Tim Keenan, of Keenan & Co, who is heading the project’s marketing team.  

Brisbane surfer Paul Gedoun has also embarked on his next project, the $46 million Awaken on the site of the D-Bar Café overlooking Point Danger following the exceptional sell-out success of the $77 million Flow Residences at Rainbow Bay which was Australia’s best selling off the plan luxury apartment project selling for an average price of $3.5 million.

“The demand we’re witnessing is great, we’re bringing the same level of luxury amenities that attracted so many buyers to Flow Residences into this new project with an eye on relaxed coastal living in such a prime location unique to the Gold Coast,” said Mr Geduon. 

Long-time Gold Coast development company Rayjon has also opened its sales office, marketing oversized apartments for downsizers at the Treetops Shopping Centre within the central Burleigh area.

Future projects pending for launch on the Gold Coast in 2021 include the historic Old Burleigh Theatre on the highly sought-after Goodwin Terrace at Burleigh Heads and David Devine’s Alba residences on the coveted Esplanade at Burleigh Heads.

“The development activity on the Gold Coast for residential apartments has never been as strong as we are seeing it,” said Jayde Pezet, of KM Sales and Marketing, which are behind the sales of Flow and Awaken Residences. 

“We are riding a wave of very strong local interest along with increasing numbers of interstate buyers looking to relocate to the Gold Coast.

“Developers we are talking to are very eager to get into the market with projects to meet this very strong demand.”