The $210 million Signature Broadbeach is making waves with lifestyle investors

Signature Broadbeach, a $210 million luxury apartment project, is creating a series of firsts for the Gold Coast property market, including its appeal to a new type of buyer who sits somewhere between an investor and an owner-occupier.

The project is the first on the GoldCoast by Melbourne-based Little Projects, a company founded by high-profileMelbourne businessman Paul Little, and it is also set to deliver the GoldCoast’s first 50-metre infinity-edge pool.

However, Signature Broadbeach isalso proving to be popular among a significant cohort of investors who arelooking for more than a quick return.

According to Little Projects’director Leighton Pyke, these investors plan to make the Gold Coast their ‘homeaway from home’ for part of the year, signalling a new trend in the localmarket.

“Signature Broadbeach has become adevelopment of choice for lifestyle investors who are typically from interstateand are looking for more than just a safe place to put their hard-earnedcapital to work,” said Mr Pyke.

“They’re also looking at the GoldCoast as a second home, and often that means a place where they can live for upto three months of the year. In a way they want to have a foot in each camp.

“Lifestyle investors are looking formore than just a holiday home. In some cases, they are buying with a view toactually relocating to the Gold Coast many years down the track as their personalcircumstances change.

“In the meantime, they want toretain their apartment as an investment while enjoying all the benefits of asecond home in an idyllic location for a significant part of the year.”

With 75 per cent of SignatureBroadbeach apartments worth a combined $140 million already sold, Mr Pyke said asignificant number of sales have been secured by lifestyle investors.

“That’s a significant indicator ofthe demand in the market for this type of investment,” he said.

“The type of buyer we are talkingabout is fundamentally choosing their investment based on a combination oflocation, quality of residence and lifestyle amenities that the developmentoffers. The mindset is that this is the place where they actually want to permanentlylive one day.”

Signature Broadbeach is a jointventure between KM Develop and Little Projects and is set to deliver a total of245 apartments located at 12-18 Philip Avenue, just half a block from apatrolled beach and one block from the centre of Broadbeach. It is withinwalking distance of Pacific Fair, Star Casino, the Gold Coast Convention andExhibition Centre and the café and dining heart of Broadbeach.

The project, crafted byaward-winning design team Rothelowman and SJB Interiors, has been designed withthe apartment owner in mind.

Apart from the 50-metreinfinity-edge pool, it includes a range of resident amenities centred on theDeck at Signature, which comprises an entire level featuring a landscaped lawnarea, barbecue and teppanyaki facilities, private lounge and dining room,sauna, steam room and spa, gymnasium and cinema.

Signature Broadbeach has acombination of one, two and three-bedroom apartments, all oriented towards theocean to maximise views. Prices start from $530,000.

Construction is well under way atSignature Broadbeach with completion scheduled in the first half of 2022.