$10 million in sales for Azzura Group's $2.3 billion Imperial Square

The Gold Coast’s landmark $2.3 billion Imperial Square project has hit the ground running with almost $10 million in sales achieved in the project’s inaugural stage, the $155 million Regal Residences, launched only four weeks ago.

The sales haveexceeded the expectations of developer Azzura, with buyers scrambling for newproduct within a masterplanned precinct which is set to become the SouthportCBD’s new cosmopolitan heart.

“We’re so pleased tohave witnessed such a strong uptake in Regal Residences, especially consideringthe COVID-19 economic climate we launched within,” said Azzura CEO Mr Robert Badalotti.

“Having said that webelieved we had priced these apartments so well and people are certainlygetting a true sense of the quality and meticulous design through our fully furnishedtwo-bedroom apartment display on site.

“The price point ofthe offering, combined with the project’s amenities and location, is provingparticularly popular amongst local owner-occupiers.”

Launched soon afterthe federal government’s announcement of the $25,000 Home Builder Scheme, the project’slaunch came at the perfect time, allowing Azzura to tap into a market of owner-occupiersable to take advantage of the range of incentives on offer.

“The $25,000incentive, combined with the $15,000 First Home Owners Grant makes purchasingat Imperial Square feasible for many buyers which is no doubt assisting in thesales process,” said Mr Badalotti.

The first stage, Regal Residences, is set to rise 14levels, offering a combination of 143 one, two and three-bedroom apartments, pricedfrom just $349,000, as well as tworooftop penthouses, and a four-and-a-half-star hotel with 200 suites.

Azzura’s SalesDirector Julian Sutherland said traffic through the display suite had been verystrong.

“To have a project of this scale, with residential,retail and commercial offerings, creates a depth of interest from the localcommunity all the way through to large-scale organisations and major investors,”said Mr Sutherland.

“With the reopeningof the Queensland border we expect that sales will continue to rise further asbuyers from New South Wales, who have been expressing great interest since theproject’s launch, can now see for themselves the great offering that ImperialSquare is.”

Construction on thefirst stage of Imperial Square will commence in October this year.

The masterplanned residential precinct will include arange of commercial and business facilities as well as amenities includingan atrium bar and restaurant, arooftop infinity edge pool, sauna, steam room, gym, outdoor dining and BBQfacilities, and an executive lounge with spectacular views of the Gold Coastand the Pacific Ocean.

Thecompleted four stage development will offer around 1,600 dwellings and40,000sqm of commercial and retail space.

Futurestages to be rolled out include the 48-level Monarch Place, the 68-levelImperial Tower and The Majesty which will rise 108 levels, making it Australia’stallest residential building.

Imperial Square willarise on a 1.34ha site at 59-73 Meron Street, Southport – a site currently occupied by Azzura’s popularMercato on Ferry retail-commercial development.

For more informationor to register your interest visit www.imperialsquare.com.au/.